Management and Editorial

Laurent DJAOUI
Via Agency Co-CEO
Publication & Editorial Director
from the Yearbook
CEO LD Media Development
Form
Communications Dir.
& Publication Dir.
for International Agencies

Fabrice BITTNER
Via Agency Co-CEO
Publication & Editorial Director
from the Yearbook
Presidency of InValue
International Consulting
Prof. INSP/ENA – SciencesPo Paris
Paris Tec Bridgesh graduate
Int., & Fi. at Sorbonne Univ.

J-Francois MOULIN
Via Agency COO
Director of Digitalization &
General administration
COO of InValue
International Consulting
Former IT Manager
Bank of France
Engineer Telecom ParisTech

Gérard BEDUNNEAU
Via Agency Advisor
Public relations
Editor / Writer
Europe, Asia & Africa areas
Former Dir – Head of International
Banking & Finance Institute
IBFI – Bank of France

Marie HOURTOULE
Via Agency Advisor
Yearbook – Editor-in-Chief
Non-executive Chairman at Mediadiplo
Journalist at Mediadiplo
Member of the Presidential Press
Member of the Diplomatic Press
Vice-President of the Africa Circle

Gilles MEURGEY
Via Agency Advisor
Director of Communication & Management
Public relations
& Advertisers
Former TV, Digital & Print
Media Director
at Agence Business

Alexis BUI
Via Agency Advisor
Public & Private Relations
Continental Europe
Director Real Estate Investments
Bespoke processes & services to
Institutional investors & Family offices
EML Lyon

Vincent BOUVIER
Via Agency Advisor
Public & Private Relations
CEO RReal Estate Invest.
United States of America
Former SayActor Asset M.
Former Finance & Ausaid Mr. at EY
ESSEC Corporate Finance

ME François RADACAL
Via Agency Advisor
Private Relations
Editor / Writer
Legal & Private Equity
Attorney at Law
Engineer in Aeaeronautics
CEO Hessings & Harcourt

Edward Bell
Via Agency Advisor
Commonwealth Public
& Private Relations
Communication and writing
Teacher at Télécom Paris and ENSTA
Graduated from St Anne's College
Oxford University, Sorbonne Paris IV
Masters in Intercultural Mediation

Yann GWET
Via Agency Advisor
Public relations
Editor / Writer
Partner Com. at Climate platform
Editor and writer
Young Africa, Africa Report, Le Monde
Communications Consultant
Companies, Governmental and International Institutions
Graduate of SciencesPo Paris

Anna-Lys Helincourt
Via Agency Advisor
Corporate Relations
Editor / Writer
Banking, Insurance & Tech.
Director of Banking and Finance
& Insurance Unit
Digital Marketing
Master 2 Banking & Finance
Digital Marketing – Business School

LISA VAN DER WEIDE
Via Agency Advisor
Public & Private Relations
Europe area – Amsterdam, Paris
Marketing, Trading & Distribution
Director Marketing & Distribution
Master in International Trade
University of Rotterdam

Dr. Ilyes KERKENI
Via Agency Advisor
Public & Private Relations
East Europe & North Africa
Insurance, Mutual & Health
Dental surgery doctor
Implantologistst surgeon
Health law lawyer
Reason for being
Via Agency, more than an agency, a partner
Via Agency publishes in web and print versions the economic reports called Yearbook, whose purpose is to contribute to informing the actors who are developing their activities, the investors already present and those who wish to establish themselves in the countries, by identifying the dynamic activities, the main growth sectors and the economic trajectories of the countries.
We build partnerships with Ministries and Investment Promotion Agencies who place their trust in us by sending us letters of accreditation allowing us to produce and publish Yearbook reports.
We are contacting the ministries responsible for investment promotion or investment promotion agencies to validate technical or thematic elements, and also to facilitate discussions with the offices of government members regarding their contributions to the presentation of models before publication.
A contract binds us specifying that the budgetary balance is based essentially on the testimonies of business leaders, sponsorships and advertisers.
Via Agency was born from the meeting a few years ago of Laurent Djaoui and Fabrice Bittner, from their professional backgrounds linked to their international activities and the principle that the development of public and private partnerships promotes growth dynamics in many countries.
Laurent and Fabrice, co-directors of the Yearbook Economic Report, have assembled a management and editorial team whose primary objective is to promote the actions of growth stakeholders. Jean-François Moulin, a Telecom Engineer, has joined the management team to oversee operations, implement websites, and distribute the Yearbook reports digitally.
The editorial team is led by Marie Hourtoule, editor-in-chief, accredited to the French Presidency and a member of the Diplomatic Press. It is supported by a panel of business journalists.
Laurent and Fabrice define, in permanent contact with public and private institutions, communication strategies and ensure their relevant implementation with dedicated teams.
Via Agency has established a strong partnership with LD Media Development and InValue Consulting to mobilize human and digital resources that provide our public and private partners with a sustainable, high-quality service. Via Agency's teams also provide IT, graphic design, and printing services to produce the Yearbook Economic Reports in digital and print formats.
Our objectives are established with the ministries or agencies responsible for investment promotion to maximize awareness among potential investors. To this end, we strive to strengthen the image of the host country by providing key positive elements and presenting it as an efficient place to invest and be a player in the country's growth.
Via Agency
more than an agency, a partner
Audience & Readership of digital & print versions:
Assets 87% / CSP++ & CSP+ / Managers, Business and Executives 79%
Global digital audience 47,000 visitors/month
3.1 page views on average per visit
Distribution in print and digital version:
Ministries and government agencies
Partner international airports
International Trade Bookstore – Business France
Media partners for all Business and Investment Forums in Africa
Influential database with over 3,500 contacts for targeted outreach
International distribution: OECD and African Union member countries
Print run: From 10,000 to 25,000 copies depending on the country (French and English versions)